The inside scoop on Black Friday


Did you shop on actual Black Friday? Did you take advantage of the Black Friday deals during the month? If so, do you think you spent as much as the average Black Friday shopper? According to the National Retail Federation the average shopper on Black Friday spends $313.29 on sale items. However, 69% of that money is spent on gifts (for loved ones? for yourself? This was not specified). According to Scott Rick (Michigan Ross School of Business), there are a few deeper psychological reasons why we spend so much money on this day. These reasons include: 

  1. Everyone loves a “deal
  2. FOMO
  3. Shopping momentum
  4. It’s an escape 


If you would like to find different ways of coping and focus on your core values, contact Safe and Sound Therapeutics and set up your initial appointment today!

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